Founders: Wickid Woo was founded by John Joseph and Derly Joseph, two entrepreneurs of Haitian descent from Florida. Growing up, they shared a passion for adventure and exploration in their neighborhood.

Inspiration: As kids, John and Derly went on countless adventures in the hood, shaping their outlook on life and influencing their sense of style. The clothing line they created, Wickid Woo, is a reflection of their experiences and represents the journey they have taken so far.